The Process of Making a Website
All websites and all organisations and companies are different. But here is an overview of what the process of making (or refining) a website with Careful Digital might look like. We break the process down into a set of phases.
The Discovery phase
- We would start by trying to understand the company or organisation in more detail, and try to understand what the purpose of the website is. Are there certain end-points that you are aiming for (e.g. purchases, or sign-ups or feedback)?
- But very quickly after doing that we would want to explore what the key audiences for the website are and what they would want to use the site for. What kind of language do those audiences use? What parts of the internet might they use regularly and how might they best find the website in the first place? Emotionally, how might your visitors be feeling when they visit your website? Are they likely to be excited, looking for something fun to buy, or might they be feeling anxious, looking for some critical piece of information?
- We'd want to understand how the website fits into the wider organisation and its relationship with its audiences. What happens after someone has finished using the website (e.g. where do the purchase notifications go? does the customer need ongoing support? might they want to speak to a real person at some point in their interaction with the site?)
The Alpha phase
Only after exploring these questions would we start to build or amend the site. And the first version of the site would be a usable protoype - to discuss with your colleagues but also hopefully to get initial feedback from your key audiences. We would then use this feedback to refine the site.
The Beta phase
We would then continue to build the site, responding to the feedback from the Alpha phase. The Beta version of the site would be functionally ready for use - and we'd use this to get further feedback with colleagues and key audieces, before getting to...
The Live phase
Where we would present the "live" version of the website, and monitor closely how it performed, thinking back to the purpose of the site and those key end-points we'd discussed right at the start of the process.
If you want to explore working in this way, get in touch