Craft

We carefully make digital things that are built to evolve and flourish – we don’t rush towards a short-term fix

We:

• design things to be as simple as they can be, but easy to expand and add to
• like to build things carefully by hand, so we know exactly how they work
• build testing into everything we do, right from the very start
• like to make small and regular changes to the things we make and see how they are received, rather than disappearing for months and coming up with a series of big, unexpected changes

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